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Has Your Reach Gone Down? It’s Time to Reframe Your Social Game!

Updated: Jan 14, 2020

As social media continues to evolve you may be falling behind. Algorithms and rules are constantly changing and posting regularly to reach your ideal audience can become a daily chore, you may even find yourself posting on autopilot. What I mean by autopilot is creating post content that has no thought or meaning behind it. This content rut can actually hurt your social presence because your followers will eventually realize your posts have no purpose and you will quickly get lost in the crowded timeline scroll. As your social media experts, Reframed is here with a few quick tips to Reframe Your Social Game!

Tell Your Stories… Literally!

Stories are huge for social recognition and reach. Everyday 200 billion active users are engaging in stories, keep your brand top of mind with your current followers and create new followers with its unique ‘Discoverable’ feature. ‘Discoverable’ means that people who don’t follow you can see your posts too, thus creating a great opportunity to cultivate new fans!

Quality Content NOT Quantity

Believe it or not you don’t have to post everyday to gain followers and likes. Social media platforms reward businesses who post relevant, quality content over an abundance of useless content. Everything you put out should provide value for your business and your followers to create engaging, trending posts. Find your sweet spot and stick with it!

Revamp Your Budget

Social media is a ‘pay to play’ industry and it may be time to create or revisit your budget. Stop spending thousands on traditional print advertising that you can’t track a return on investment and increase your spending budget for social media. Every social post includes trackable performance and allows you to reach a much larger targeted audience than your local paper. If you’re still having doubts, consider this, as a business profile on Facebook your posts are, on average, delivered to ONLY 2% of your following without a boost. Don’t get mad about your reach, jump in the game and see the results for yourself! The proof is in the pudding!

Increase Video Content

In case you missed it, video content is KING on social media! Find new ways to showcase your business by creating videos that resonate with your followers. Think of your endgame goal and how you can entertain your audience to achieve it.

Be Relatable

Lastly and most important - Be Relatable! Social media started as a place to simply be social! Keep your posts authentic and say goodbye to stock photos and sales pitches! Stop thinking of 100 different ways to sell your product and start showing your customers who you really are. They followed you for a reason, keep them coming back by staying true to you - the person behind the brand! Always keep in mind social media is less about selling and more about building relationships!

If you’ve made it through this list and you’re starting to feel overwhelmed or don’t know where to begin have no fear! We are here to help and our social experts here at Reframed know what it takes to create a successful social media campaign!

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