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Writer's pictureThe Reframed Team

Unlocking SEO Success: The Key Areas Every Small Business Must Master

Search engine optimization (SEO) can feel overwhelming for small businesses, but focusing on a few critical areas can make all the difference. At Reframed Marketing & Design, we know the importance of each piece in the SEO puzzle. Here’s a breakdown of six essential areas that can transform your online presence and drive more traffic to your business.


  1. Website Speed: First impressions matter. A slow-loading website frustrates users and pushes potential customers to competitors. Plus, search engines prioritize fast-loading sites, making speed optimization vital for ranking high.

  2. Schema Markup: Schema markup helps search engines understand your website better, making it easier for them to display relevant information to users. This can enhance your site’s visibility through rich snippets, improving click-through rates.

  3. Off-Site Backlinks: Building credibility is crucial. High-quality backlinks signal to search engines that your website is trustworthy and authoritative. This boosts rankings and builds a strong foundation for long-term success.

  4. Local Listings & Business Citations: For small businesses, being found locally is often the top priority. Accurate and consistent listings across directories ensure customers can find your business and improves your local SEO.

  5. Google Business Profile Optimization & Updates: Your Google Business Profile is your digital storefront. Regular updates with fresh content, photos, and accurate business details help you rank higher in local searches and keep customers engaged.

  6. Website Blogs: Regularly updated blogs with relevant content establish your expertise, attract new visitors, and keep your audience engaged. Blogs also provide opportunities to target specific keywords, boosting your SEO.


By focusing on these key SEO areas, your small business can enhance its online visibility and attract more customers. Need expert help? Reframed Marketing & Design is here to simplify SEO and help your business shine online!

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